CRM, Customer Relationship Management, CHURN, Customer Retention, Customer Lifetime Value, Profiling, Response Analysis, Statistical Analysis, Data Analysis, Multiple Regression, Logistic Regression, CHAID, Chi-Squared Automatic Interaction Detector, Segmentation, Discriminant Analysis, Clustering, Data Mining, Database Marketing, Artificial Neural Networks, Propensity Models, Database Enhancement, Factor Analysis, Geodemographics, postcodes, predictive models